Graphic Design Maryland

...continued from Part 1

How Your Company Benefits
Besides simply spreading out the writing workload, team blogging provides several other benefits to your company:

High-quality/low-stress posts: Writers have more time—and less pressure—to deliver a steady supply of fresh perspectives and in-depth content
Opportunities for non-writers: There’s more to producing a top-notch blog than just writing posts, and you can share all the other blog duties (design, planning, scheduling, commenting, promoting, project management) among non-writing members of your team to involve more people. I especially like this one as you really get to see the creative side of folks.
Morale building: Being part of an important PR and marketing initiative that enhances your company image and delivers tangible results brings people together and builds camaraderie and morale through working toward a common purpose—and besides, it’s just fun
Opportunities for press coverage: Especially when you start a blog to launch a new product, your posts build excitement and provide fodder for new press stories
Flexibility: Depending on the size of your team, you can schedule bloggers for specific days of the week, month or quarter or make them responsible for a week at a time—whatever works best for your company and your team
Coverage for vacations and illness: Rather than skipping a post (or two or three) when your writer is away from the office, you can schedule around vacations or illnesses and keep your blog alive and well, creating a seamless experience for your readers

Executed wisely, team blogging offers significant advantages to both your readers and your business. If you haven’t given it much thought up to now, you might find the team approach to blogging is a refreshing alternative for your readers and your staff. After all, summer vacations are just around the corner.

***ACS Creative - Located in the Virginia, Maryland, Washington, D.C. Area***