Graphic Design Firm Virginia

Next up from Team ACS is Jill Artman Boehm, Art Director/Graphic Designer and an awesome Catalog Queen. From brochures to catalog production to logos and identity, Jill brings compelling designs to the table and always delivers high quality work that exceeds expectations.

1. What do you most enjoy about being a graphic designer?

I enjoy the constant changes that occur during any given week. I might work on a logo, a brochure, a tradeshow booth and a website. It keeps your "design mind" fresh and it challenges you to come up with new ideas.

 

 

2. Can you tell me a little bit about yourself and how you got started in graphic design?

I have always liked ads and advertising. One of my earliest memories is of getting a scrapbook for Christmas when I was five. I drew a few pictures but it is mostly filled with ads from magazines. I picked out anything that was interesting or really eye-catching. The Speedy Alka-Seltzer ads were a big favorite of mine.  I always knew I wanted to be an artist of some kind. When it came time to go to college, I picked the Art Institute of Fort Lauderdale. Partly because of the weather (I grew up in Indiana) and partly because they have extensive training in Advertising, Typography, Design and Photography.

 

 

3. What is the most challenging part of your work and can you share a project that you are working on right now?  

The most challenging part of any design is interpreting what the client wants and needs. We worked with an established hair salon in Virginia who was moving to a new location. Their signage on the overhang of the shopping center had to match the others in the center, so it didn't really match the design aesthetics we had created for them. When they moved in, a lot of their clients didn't know they were open because the windows were tinted and it didn't look like the space was occupied. We created a look that matched their aesthetic and created collateral materials to support that aesthetic. The window design incorporated their logo, the website and phone number and we used part of the brick wall to showcase photos of the inside of the salon to show how beautifully renovated it was on the inside. Now the eye-catching graphics make people stop and take note of what they had to offer.
 

 

4. How do you stay creative when you are working under pressure?

This business is all about deadlines. Sometimes those deadlines can create stress but sometimes they can spark a great idea. It is hard, but you have to stay focused on the end product. I work on a sportswear catalog project that is several months long and has many different aspects and variables. You have to make a schedule and delegate different tasks associated with the project, all the while keeping your vision for what the end product will be.

If you have any questions or if you would like Jill to work on your next project, please do not hesitate to give Team ACS a call! You can visit us at www.acscreative.com.

...Next up will be Ed Ruff for our Thursday interview. Stay tuned!