Advertising Agencies in Washington

As a strategic graphic design and marketing agency, I get asked this question quite often by some of our best clients. And as someone who believes in the holistic approach towards online marketing / digital advertising...I tend to answer with the 'ol "well both...but like most marketing efforts, they have to be done with a purpose and they must be used correctly."

Let me expand a bit deeper....
First off - Yes, I'm one of those "your marketing needs to have a purpose" types. Whether collaboratively with those clients wanting to be involved (preferred method!!) or within our own creative group, I always start the marketing planning process by establishing (from the top-down) the:

Horizon 1: GOAL
Horizon 2: OBJECTIVE
Horizon 3: STRATEGY
Horizon 4: TACTICS

Soo....regarding Social Media Marketing and Viral Marketing, these are both effective marketing strategies (Horizon 3), that if they are applicable in supporting the marketing campaigns Horizons 1 & 2 (i.e. the campaigns goal and objective)...then they both can serve an effective purpose.

However, there's definitely a lot more to consider before we're able to jump head-first (I know, I know, I'm such a "buzzkill" (no pun intended :) )

In part 2, we'll take a look at some of 'em...Stay tuned :)

***ACS Creative - Located in the Virginia, Maryland, Washington, D.C. Area***